Y-3 Saiku and Kusari | Campaign Ideation, Creative Direction, Director, and Post Production

Yohji Yamamoto’s iconic style with Adidas’ performance. One of the birthers of high fashion street style, Y-3’s 2018 shoe drop for Saiku and Kusari needed to blend Yohji’s philosophy with the ruggedness of the streetwear community. So we took a famous quote by one of the most prominent figures in fashion and brought it to life:

“Start copying what you love. Copy copy copy copy. At the end of the copy you will find yourself.”

Team: Travis Spier, Alexa Beck, Maddi Clarke, Brandon Nunn