The CFDA Awards 2016 | Event Coverage and UGC Creation, Annex88

Created a custom photo experience at the entrance of the CFDA Awards. Using the A1-Array 180-degree photo camera, we built a photo-booth of live peonies and Swarovski crystals. Over half of attendees participated in the booth including Beyonce (twice!), Karli Kloss, Coco Roche, Ashley Graham, and Eva Chen.

Generated 26,000,000 impressions and used as Best In Class Instagram case study for event UGC.